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COVID-19 situation report
At LIH we’ve been closely monitoring the current COVID-19 situation in Puerto Rico and the Dominican Republic to keep our international clients informed. Here you’ll find our reports with coronavirus related information.
PR strategies during COVID-19
With almost a month of #QuédateEnCasa and #EsteVirusLoParamosUnidos, brands have faced a great challenge to continue carrying their messages. What public relations strategies could you implement for your brand at this moment in history?
How is Puerto Rico adapting to COVID-19?
How are Puerto Ricans coping with life in quarantine? What are their immediate needs? What are they planning to buy when this is all over? Since everybody is at home right now, it was the perfect opportunity for an online survey.
Global advertising and COVID-19
Our team at Lopito, Ileana & Howie has been analyzing global brand communications for the past weeks during the COVID-19 pandemic. We went over 200 commercials for many brands and created this document with our findings and recommendations.
Brand trust and the coronavirus
Edelman has just conducted a 12-market study on the critical role brands are expected to play during the coronavirus pandemic, completed on March 26. They interviewed 12,000 people in many countries.
If you were ever in doubt that brands matter, this new data reveals the power and necessity of brand as well as their urgent need to act.
The power of brands amidst COVID-19
During the times we can feel powerless about the COVID-19 situation, we are reminded through many actions about the power of brands and the effects they have on consumers throughout the world.
LIH media updates
We’ve been in communication with the main media outlets in the country to understand their action plans in light of the situation we are going through. The message of brands is being impacted and how we traditionally use media as well. For this reason, we set out to see what adjustments are being made by the different suppliers in a way that allows us to create action plans for each of our clients.
COVID-19: Digital tips for brands
During this crisis, companies have faced the challenge of finding creative and innovative ways of maximizing the reach of their brands.
We’ve seen an almost immediate shift to channels such as TV, digital media and social networks. And although it’s expected, and the right one, there are other areas that can also be maximized during and after this current situation.